Creativity Awards Report
AdCritic / Creativity - August 1, 2005
Creativity Awards Report: The Top Ten Lists / Winningest Work / Award Mentions
Agencies
6. TAXI/Toronto (220)
Creative Directors
7. Zak Mroueh, ECD, TAXI/Canada (175)
Top TV Campaigns (pp.35)
- Canadian Film Centre's Worldwide Short Film Festival (CA): Love Scene / Special FX / Good Cop. Bad Cop
Agency: TAXI / CD: Zak Mroueh / CW: Pete Breton / AD: Dave Douglass / Agency Producer: Sam Benson / Producer: James Davis / Director: Tim Godsall / Production Company: untitled, Toronto / Editor: Brian Wells / Sound Designer: Rene Bharti / Sound Design: Company X, Toronto
Top Integrated / Innovative
- Canadian Film Centre's Worldwide Short Film Festival (CA): Establishing a Character (TV / Cinema) Three Postcards (Print) Director (Radio)
Agency: TAXI / CD: Zak Mroueh / ADs: Dave Douglass, Pete Breton / CWs: Pete Breton, Dave Douglass / Agency Producer: Sam Benson / Directors: Tim Godsall, Rene Bharti / Producer: James Davis / Production Companies: untitled, Company X Toronto / Editor: Brian Wells / Designers: Dave Watson, Clare McGoldrick
- Pfizer I Viagra (CA): Coach / Golf / Office
Agency: TAXI / CDs: Zak Mroueh, Lance Martin / CW: Irfan Khan / AD: Ron Smrczek / Agency Producer: Jennifer Mete / Producers: Gigi Realini, Link York / Director: Joachim Back / DP: Joaquin Baca-Asay / Production Company: The Partners' Film Company / Editor: Mick Griffin / Sound/Design Arrangement: The Eggplant
Top Cyber Work (pp.35)
MINI: Black Sheep
Agency: TAXI / CD: Steve Mykolyn / AD: Paulette Bluhm / CW: Jason McCann / Designer: pixelpusher.ca / Producer: Andrea Schumeth
-----------------------------------
The August issue of Creativity -- which hits mailrooms this week -- features the Creativity Awards Report, our annual recap of the awards season that was. Inside, you'll find show-by-show lists of who won what, comments from award show jurors and winners, and our annual ranking of the most-awarded ads, agencies, directors, production companies, creative directors, networks and advertisers.
Crispin Porter + Bogusky topped our list of the most-awarded agencies for the third year in a row -- based on scoring that takes into account the number and level (e.g. Gold, Silver, Bronze) of awards won -- followed by TBWA/Paris, Goodby, Silverstein Partners, Wieden + Kennedy/London, and TBWA/Chiat/Day/San Francisco. Among agency networks, TBWA led the way, followed by DDB, BBDO, Ogilvy Mather and Wieden + Kennedy.
Biscuit Filmworks was the winningest production company of the year, followed by Nexus, Untitled (including satellite Reginald Pike), MJZ and Hungry Man. Noam Murro, meanwhile, was the season's most-honored director, followed by Smith Foulkes of Honda "Grrr" fame, Neill Blomkamp of Spy Films, Smuggler's Brian Beletic and Partizan team Traktor.
Honda "Grrr" Unsurprisingly, Honda's "Grrr" spot from Wieden + Kennedy/London was the winningest television spot of the year, followed by a pair of Adidas spots from TBWA/Chiat/Day/San Francisco -- "Unstoppable" and "Carry" -- the Lynx spot "Getting Dressed" from BBH/London and the Citroen C4 "Carbot" commercial from Euro RSCG/London. For TV campaigns, TAXI's set for the Canadian Film Centre's Worldwide Short Film Fest led the way, followed by Adidas work by 180/Amsterdam, TBWA/London's "Life on the PlayStation" effort, Adidas' "Impossible is Nothing" cycle from TBWA/Chiat/Day, and Mother/London's star-studded series for Orange.
In print, a campaign for the Anglican Welfare Council from Ogilvy Mather/Singapore earned the most hardware, while Fallon/N.Y.'s "Pendulum" execution for Time magazine was the winningest print and outdoor ad. Burger King's "Subservient Chicken" phenomenon from Crispin Porter + Bogusky was the standout interactive campaign of the season, while Bud's "Real Men of Genius" -- aided by the addition of a Radio Lions competition in Cannes -- led the pack in this year's radio awards.
-----------------------------------
Awards Report: The Top Ten Lists
To provide a complete awards account, Creativity has tabulated data in Raw and Cooked formats. The Raw numbers, which are available in the magazine, assign one point for every award, no matter which show, which category or which color. The Cooked scores are weighted to reflect the differences between awards. Different values have been assigned for Grand Prix/Best of Show; Gold; Silver and Bronze Awards. All awards shows are scored identically, except Cannes, which is scored at a slight premium. Here are the top ten finishers in six categories, ranked according to their weighted scores, which appear in parentheses.
Agencies
1. Crispin Porter + Bogusky, Miami (670)
2. TBWA/Paris (340)
3. Goodby Silverstein & Partners (300)
4. Wieden + Kennedy/London (275)
5. TBWA/Chiat/Day/San Francisco (TBWA/180) (265)
6. TAXI/Toronto (220)
7. DDB/London (200)
8. Fallon/N.Y. (175)
9. (tie) AlmapBBDO/Sao Paulo (150)
9. (tie) Wieden + Kennedy/Portland (150)
9. (tie) DDB/Brazil (150)
Creative Directors
1. Alex Bogusky, ECD, Crispin Porter + Bogusky (595)
2. Jeff Benjamin, Interactive CD, Crispin Porter + Bogusky (355)
3. Andrew Keller, CD, Crispin Porter + Bogusky (330)
4. Erik Vervroegen, CD, TBWA/Paris (320)
5. Chuck McBride, ECD, TBWA/Chiat/Day (270)
6. (tie) Tony Davidson, CD, Wieden + Kennedy/London (250)
6. (tie) Kim Papworth, CD, Wieden + Kennedy/London (250)
7. Zak Mroueh, ECD, TAXI/Canada (175)
8. Ari Merkin, former ECD, Fallon/N.Y. (155)
9. (tie) Hal Curtis, CD, Wieden + Kennedy/Portland (145)
9. (tie) Mike Byrne, CD, Wieden + Kennedy/Portland (145)
Production Companies
1. Biscuit Filmworks (295)
2. Nexus (240)
3. Untitled (Reginald Pike) (205)
4. MJZ (200)
5. Hungry Man (160)
6. Smuggler (135)
7. Large (125)
8. Spy Films (120)
9. Partizan (115)
10. Tool (Paranoid Projects) (95)
Directors
1. Noam Murro, Biscuit Filmworks (290)
2. Smith & Foulkes, Nexus (220)
3. Neill Blomkamp, Spy Films (125)
4. Brian Beletic, Smuggler (105)
5. Traktor, Partizan (100)
6. Ringan Ledwidge, Small Family Business, Park Pictures (100)
7. Tim Godsall, Biscuit Filmworks, Untitled (95)
8. Daniel Kleinman, Large (90)
9. (tie) Jake Scott, RSA USA (80)
9. (tie) Bryan Buckley, Hungry Man (80)
Advertisers
1. Adidas (575)
2. Unilever (365)
3. Volkswagen (325)
4. Nike (295)
5. Sony (275)
6. Honda (265)
7. Burger King (220)
8. MINI (205)
9. Hewlett-Packard (165)
10. Reckitt Benckiser (160)
Networks
1. TBWA (1095)
2. DDB (1035)
3. BBDO (780)
4. Ogilvy & Mather (630)
5. Wieden + Kennedy (465)
6. Saatchi & Saatchi (445)
7. Leo Burnett (340)
8. Fallon (280)
9. Publicis (270)
10. Euro RSCG (245)
-----------------------------------
Winningest Work
Top TV Campaigns (pp.35)
Worldwide Short Film Festival (CA): Love Scene
Client: Worldwide Short Film Festival (CA)
Agency: TAXI
Production Company: untitled
Director: Tim Godsall
Worldwide Short Film Festival (CA): Special Effects
Client: Worldwide Short Film Festival (CA)
Agency: TAXI
Production Company: untitled
Director: Tim Godsall
Worldwide Short Film Festival (CA): Good Cop/Bad Cop
Client: Worldwide Short Film Festival (CA)
Agency: TAXI
Production Company: untitled
Director: Tim Godsall
Viagra (CA): Golf
Client: Viagra (CA)
Agency: TAXI
Production Company: Partners Film Company
Director: Joachim Back
Viagra (CA): Office
Client: Viagra (CA)
Agency: TAXI
Production Company: Partners Film Company
Director: Joachim Back
Viagra (CA): Coach
Client: Viagra (CA)
Agency: TAXI
Production Company: Partners Film Company
Director: Joachim Back
Top Cyber Work (pp.35)
MINI: Black Sheep
Client: MINI
Agency: TAXI
-----------------------------------
TAXI Award Mentions
Cannes / Film Campaign - Gold
Pfizer Viagara “Golf/Office/Coach”
TAXI/Toronto
Art Directors Club / Film Campaign - Silver
Canadian Film Centre’s Worldwide Short Film Festival
“Love Scene/Good Cop-Bad Cop/Establishing A Character”
TAXI/Toronto
Art Directors Club / Interactive - Gold
MINI “MINI CRM”
TAXI/Toronto
Art Directors Club / Interactive - Gold
MINI Canada “MINI Black Sheep”
TAXI/Toronto
Clios / Single - Gold
Canadian Film Centre’s Worldwide Short Film Festival
“Good Cop/Bad Cop”
TAXI/Toronto
Clios / Single - Gold
Canadian Film Centre’s Worldwide Short Film Festival
“Special FX”
TAXI/Toronto
Clios / Single - Silver
Canadian Film Centre’s Worldwide Short Film Festival
“Love Scene”
TAXI/Toronto
Clios / Single - Silver
Canadian Film Centre’s Worldwide Short Film Festival
“Establishing a Character”
TAXI/Toronto
Clios / Campaign - Gold
Canadian Film Centre’s Worldwide Short Film Festival
“Love Scene/Special FX/Good Cop-Bad Cop”
TAXI/Toronto
Clios / Print/Poster/Billboard Campaign - Bronze
Canadian Film Centre’s Worldwide Short Film Festival
“Score/Review/Schedule”
TAXI/Toronto
One Show / Film Single - Silver
Canadian Film Centre’s Worldwide Short Film Festival
“Good Cop/Bad Cop”
TAXI/Toronto
One Show / Film Single - Silver
Canadian Film Centre’s Worldwide Short Film Festival
“Love Scene”
TAXI/Toronto
One Show / Film Campaign - Gold
Canadian Film Centre’s Worldwide Short Film Festival
“Love Scene/Special FX/Good Cop-Bad Cop”
TAXI/Toronto
One Show / Interactive - Bronze
Diamond & Schmidt Architects
“Diamond & Schmidt”
TAXI/Toronto
Agencies
6. TAXI/Toronto (220)
Creative Directors
7. Zak Mroueh, ECD, TAXI/Canada (175)
Top TV Campaigns (pp.35)
- Canadian Film Centre's Worldwide Short Film Festival (CA): Love Scene / Special FX / Good Cop. Bad Cop
Agency: TAXI / CD: Zak Mroueh / CW: Pete Breton / AD: Dave Douglass / Agency Producer: Sam Benson / Producer: James Davis / Director: Tim Godsall / Production Company: untitled, Toronto / Editor: Brian Wells / Sound Designer: Rene Bharti / Sound Design: Company X, Toronto
Top Integrated / Innovative
- Canadian Film Centre's Worldwide Short Film Festival (CA): Establishing a Character (TV / Cinema) Three Postcards (Print) Director (Radio)
Agency: TAXI / CD: Zak Mroueh / ADs: Dave Douglass, Pete Breton / CWs: Pete Breton, Dave Douglass / Agency Producer: Sam Benson / Directors: Tim Godsall, Rene Bharti / Producer: James Davis / Production Companies: untitled, Company X Toronto / Editor: Brian Wells / Designers: Dave Watson, Clare McGoldrick
- Pfizer I Viagra (CA): Coach / Golf / Office
Agency: TAXI / CDs: Zak Mroueh, Lance Martin / CW: Irfan Khan / AD: Ron Smrczek / Agency Producer: Jennifer Mete / Producers: Gigi Realini, Link York / Director: Joachim Back / DP: Joaquin Baca-Asay / Production Company: The Partners' Film Company / Editor: Mick Griffin / Sound/Design Arrangement: The Eggplant
Top Cyber Work (pp.35)
MINI: Black Sheep
Agency: TAXI / CD: Steve Mykolyn / AD: Paulette Bluhm / CW: Jason McCann / Designer: pixelpusher.ca / Producer: Andrea Schumeth
-----------------------------------
The August issue of Creativity -- which hits mailrooms this week -- features the Creativity Awards Report, our annual recap of the awards season that was. Inside, you'll find show-by-show lists of who won what, comments from award show jurors and winners, and our annual ranking of the most-awarded ads, agencies, directors, production companies, creative directors, networks and advertisers.
Crispin Porter + Bogusky topped our list of the most-awarded agencies for the third year in a row -- based on scoring that takes into account the number and level (e.g. Gold, Silver, Bronze) of awards won -- followed by TBWA/Paris, Goodby, Silverstein Partners, Wieden + Kennedy/London, and TBWA/Chiat/Day/San Francisco. Among agency networks, TBWA led the way, followed by DDB, BBDO, Ogilvy Mather and Wieden + Kennedy.
Biscuit Filmworks was the winningest production company of the year, followed by Nexus, Untitled (including satellite Reginald Pike), MJZ and Hungry Man. Noam Murro, meanwhile, was the season's most-honored director, followed by Smith Foulkes of Honda "Grrr" fame, Neill Blomkamp of Spy Films, Smuggler's Brian Beletic and Partizan team Traktor.
Honda "Grrr" Unsurprisingly, Honda's "Grrr" spot from Wieden + Kennedy/London was the winningest television spot of the year, followed by a pair of Adidas spots from TBWA/Chiat/Day/San Francisco -- "Unstoppable" and "Carry" -- the Lynx spot "Getting Dressed" from BBH/London and the Citroen C4 "Carbot" commercial from Euro RSCG/London. For TV campaigns, TAXI's set for the Canadian Film Centre's Worldwide Short Film Fest led the way, followed by Adidas work by 180/Amsterdam, TBWA/London's "Life on the PlayStation" effort, Adidas' "Impossible is Nothing" cycle from TBWA/Chiat/Day, and Mother/London's star-studded series for Orange.
In print, a campaign for the Anglican Welfare Council from Ogilvy Mather/Singapore earned the most hardware, while Fallon/N.Y.'s "Pendulum" execution for Time magazine was the winningest print and outdoor ad. Burger King's "Subservient Chicken" phenomenon from Crispin Porter + Bogusky was the standout interactive campaign of the season, while Bud's "Real Men of Genius" -- aided by the addition of a Radio Lions competition in Cannes -- led the pack in this year's radio awards.
-----------------------------------
Awards Report: The Top Ten Lists
To provide a complete awards account, Creativity has tabulated data in Raw and Cooked formats. The Raw numbers, which are available in the magazine, assign one point for every award, no matter which show, which category or which color. The Cooked scores are weighted to reflect the differences between awards. Different values have been assigned for Grand Prix/Best of Show; Gold; Silver and Bronze Awards. All awards shows are scored identically, except Cannes, which is scored at a slight premium. Here are the top ten finishers in six categories, ranked according to their weighted scores, which appear in parentheses.
Agencies
1. Crispin Porter + Bogusky, Miami (670)
2. TBWA/Paris (340)
3. Goodby Silverstein & Partners (300)
4. Wieden + Kennedy/London (275)
5. TBWA/Chiat/Day/San Francisco (TBWA/180) (265)
6. TAXI/Toronto (220)
7. DDB/London (200)
8. Fallon/N.Y. (175)
9. (tie) AlmapBBDO/Sao Paulo (150)
9. (tie) Wieden + Kennedy/Portland (150)
9. (tie) DDB/Brazil (150)
Creative Directors
1. Alex Bogusky, ECD, Crispin Porter + Bogusky (595)
2. Jeff Benjamin, Interactive CD, Crispin Porter + Bogusky (355)
3. Andrew Keller, CD, Crispin Porter + Bogusky (330)
4. Erik Vervroegen, CD, TBWA/Paris (320)
5. Chuck McBride, ECD, TBWA/Chiat/Day (270)
6. (tie) Tony Davidson, CD, Wieden + Kennedy/London (250)
6. (tie) Kim Papworth, CD, Wieden + Kennedy/London (250)
7. Zak Mroueh, ECD, TAXI/Canada (175)
8. Ari Merkin, former ECD, Fallon/N.Y. (155)
9. (tie) Hal Curtis, CD, Wieden + Kennedy/Portland (145)
9. (tie) Mike Byrne, CD, Wieden + Kennedy/Portland (145)
Production Companies
1. Biscuit Filmworks (295)
2. Nexus (240)
3. Untitled (Reginald Pike) (205)
4. MJZ (200)
5. Hungry Man (160)
6. Smuggler (135)
7. Large (125)
8. Spy Films (120)
9. Partizan (115)
10. Tool (Paranoid Projects) (95)
Directors
1. Noam Murro, Biscuit Filmworks (290)
2. Smith & Foulkes, Nexus (220)
3. Neill Blomkamp, Spy Films (125)
4. Brian Beletic, Smuggler (105)
5. Traktor, Partizan (100)
6. Ringan Ledwidge, Small Family Business, Park Pictures (100)
7. Tim Godsall, Biscuit Filmworks, Untitled (95)
8. Daniel Kleinman, Large (90)
9. (tie) Jake Scott, RSA USA (80)
9. (tie) Bryan Buckley, Hungry Man (80)
Advertisers
1. Adidas (575)
2. Unilever (365)
3. Volkswagen (325)
4. Nike (295)
5. Sony (275)
6. Honda (265)
7. Burger King (220)
8. MINI (205)
9. Hewlett-Packard (165)
10. Reckitt Benckiser (160)
Networks
1. TBWA (1095)
2. DDB (1035)
3. BBDO (780)
4. Ogilvy & Mather (630)
5. Wieden + Kennedy (465)
6. Saatchi & Saatchi (445)
7. Leo Burnett (340)
8. Fallon (280)
9. Publicis (270)
10. Euro RSCG (245)
-----------------------------------
Winningest Work
Top TV Campaigns (pp.35)
Worldwide Short Film Festival (CA): Love Scene
Client: Worldwide Short Film Festival (CA)
Agency: TAXI
Production Company: untitled
Director: Tim Godsall
Worldwide Short Film Festival (CA): Special Effects
Client: Worldwide Short Film Festival (CA)
Agency: TAXI
Production Company: untitled
Director: Tim Godsall
Worldwide Short Film Festival (CA): Good Cop/Bad Cop
Client: Worldwide Short Film Festival (CA)
Agency: TAXI
Production Company: untitled
Director: Tim Godsall
Viagra (CA): Golf
Client: Viagra (CA)
Agency: TAXI
Production Company: Partners Film Company
Director: Joachim Back
Viagra (CA): Office
Client: Viagra (CA)
Agency: TAXI
Production Company: Partners Film Company
Director: Joachim Back
Viagra (CA): Coach
Client: Viagra (CA)
Agency: TAXI
Production Company: Partners Film Company
Director: Joachim Back
Top Cyber Work (pp.35)
MINI: Black Sheep
Client: MINI
Agency: TAXI
-----------------------------------
TAXI Award Mentions
Cannes / Film Campaign - Gold
Pfizer Viagara “Golf/Office/Coach”
TAXI/Toronto
Art Directors Club / Film Campaign - Silver
Canadian Film Centre’s Worldwide Short Film Festival
“Love Scene/Good Cop-Bad Cop/Establishing A Character”
TAXI/Toronto
Art Directors Club / Interactive - Gold
MINI “MINI CRM”
TAXI/Toronto
Art Directors Club / Interactive - Gold
MINI Canada “MINI Black Sheep”
TAXI/Toronto
Clios / Single - Gold
Canadian Film Centre’s Worldwide Short Film Festival
“Good Cop/Bad Cop”
TAXI/Toronto
Clios / Single - Gold
Canadian Film Centre’s Worldwide Short Film Festival
“Special FX”
TAXI/Toronto
Clios / Single - Silver
Canadian Film Centre’s Worldwide Short Film Festival
“Love Scene”
TAXI/Toronto
Clios / Single - Silver
Canadian Film Centre’s Worldwide Short Film Festival
“Establishing a Character”
TAXI/Toronto
Clios / Campaign - Gold
Canadian Film Centre’s Worldwide Short Film Festival
“Love Scene/Special FX/Good Cop-Bad Cop”
TAXI/Toronto
Clios / Print/Poster/Billboard Campaign - Bronze
Canadian Film Centre’s Worldwide Short Film Festival
“Score/Review/Schedule”
TAXI/Toronto
One Show / Film Single - Silver
Canadian Film Centre’s Worldwide Short Film Festival
“Good Cop/Bad Cop”
TAXI/Toronto
One Show / Film Single - Silver
Canadian Film Centre’s Worldwide Short Film Festival
“Love Scene”
TAXI/Toronto
One Show / Film Campaign - Gold
Canadian Film Centre’s Worldwide Short Film Festival
“Love Scene/Special FX/Good Cop-Bad Cop”
TAXI/Toronto
One Show / Interactive - Bronze
Diamond & Schmidt Architects
“Diamond & Schmidt”
TAXI/Toronto
-By Editors of Creativity Magazine