Kraft MiO

MiO Sport

If MiO changes your water, MiO Sport changes the game. For the launch of MiO Sport, we took regular office-worker Calvin and, with just a simple squirt, transformed him from paper-pusher to college athlete to top-draft prospect to shoe endorser to world-class phenom right before your eyes. We also included a series of hidden videos to air with the spot on YouTube that allows viewers to get to know these personas in a little more detail.

MiO Sport TV :30 "Swish”

MiO Sport "Nothing But Can” Online Film

MiO Sport "Future Shoe” Online Film